The Board

Hans Poulis – Chairman


Hans Poulis, who was born in Rotterdam in 1957, started his career as a manager with Schaap Citroen Jewellers in 1984. He left this company as Director Marketing & Sales in 1992 to set up his own company Poulis Hontele. From a one person company, Poulis Hontele expanded into a sizeable promotional product specialist. In 2009 Hans Poulis sold all shares in his company and continued his work as Chairman of the Platform Promotional Products (Dutch Industry Association) and as President and CEO of the European Promotional Products Association (EPPA).

In 2011, Hans Poulis became the CEO of IGC Global Promotions where he manages a network of 52 companies in 46 countries. The group has an annual turnover of approximately € 395 million and some 1800 staff members around the world. The group also has an office in Hong Kong.

Together with IGC Global Promotions, Hans Poulis established IGC International in 2017, an agency in Rotterdam, which brings IGC Global Promotions’ worldwide knowledge of local markets together. IGC International ( empowers global brands to create perfect branded products.

Mr Poulis visits Hong Kong regularly and annually brings large delegations to the HKTDC Hong Kong Gifts and Premium Fairs.

Hans Poulis was elected Chairman of the NHKBA in April 2015.

In 2018, Hans was elected as Vice Chairman of the Federation of Hong Kong Business Associations Worldwide, representing the HK Associations in Europe.

Jacqueline Baud

Jacqueline Baud has been General Manager of the Dutch Chamber of Commerce in Hong Kong from 2010 – 2017. The Dutch Chamber of Commerce in Hong Kong is a non-profit organisation, representing companies of all sizes that have a stake in developing trade between the Netherlands & Hong Kong with around 400 individual and 200 corporate members.
Before going to Hong Kong, Jacqueline worked 12 years for Deutsche Bank in business management and (regional) relationship management positions at the Bank’s Head Office in Frankfurt, the Asia Pacific Head office in Singapore, Hong Kong and Amsterdam.

Jacqueline has a law degree from the University of Utrecht.

She joined the Board of the NHKBA in June 2018.

Paula Kant – Treasurer

Paula Kant was appointed Senior Investment Promotion Executive of Invest Hong Kong in February 2017.

InvestHK is the Hong Kong Government department that promotes the advantages of Hong Kong as a base to locate a business; and assists overseas enterprises establish and develop their presence in the city. Ms Kant is responsible for the activities of the organisation in many countries of the European Union.

Paula Kant has 25+ years’ international experience in Marketing & Sales, and General Management, mostly in B-2-B. She has lived and worked in Europe (Netherlands, Spain), Asia (Singapore, Taiwan and Indonesia), North Africa (Libya), and New Zealand. In previous positions, Paula has been leading New Business Development and International Marketing & Sales strategy; opening sales offices, building & leading Marketing & Sales teams, with P&L responsibilities. Companies she worked for include: InsightAsia Market Research Group, Links for Energy, Handicare Mobility, RWE-Obragas, DSM, and Massey University. Paula holds a BBA and an MBA from Nijenrode University in the Netherlands.

Paula Kant joined the board of the NHKBA in March 2017

Marco van Naarden

“Marco van Naarden, who was born in Rotterdam in 1972, has 20 years of experience in Sales, Account Management & Marketing, both B2B & B2C. He has worked for different Business Travel Management Companies and since 2001 in different positions for the airline Cathay Pacific Airways. Since 2007, Marco is leading the commercial team of Cathay Pacific Airways in the Benelux as Sales & Marketing Manager from its base at Schiphol Airport. He visits Hong Kong regularly each year while Cathay Pacific is the home carrier of Hong Kong and so the headquarter is located in this beautiful city. After the HAVO, Marco studied HBO Tourism & Aviation in Amersfoort and Den Bosch.”

Marco joined the Board of the NHKBA in May 2018